With the cost of housing skyrocketing in Vancouver, Richmond, Burnaby and the entire Lower Mainland, more and more people are moving out east towards the Fraser Valley and beyond. A similar effect happened in Ontario where housing in the Greater Toronto Area was far too expensive and people moved past Hamilton in order to find their homes for the right price.
So why should you care?
Well, for one, more people living in Abbotsford and surrounding cities means more potential clients. That's a huge bonus as Abbotsford was once considered a small town and is blossoming into a bigger city every year. With all of this progress comes the possibility of conquering a larger market share for businesses, but competition lingers as well.
If you haven't even thought of getting into marketing your business online, you're already behind because most of your competition has already started making money and establishing their brand on Google. Those are cold facts. If you don't plan on starting to target that market, you'll soon be left behind just as the Yellow Pages were.
So how does one market online in the 21st century?
This blog post can teach you everything you need to know but you should have a website by now. If you don't, I'll put you in contact with a company in the following paragraphs but you're already behind so I wouldn't wait.
Next, you're going to need to have your business on Google Maps. It's very easy to verify your address and once you write a precise description of your business and you target the right keywords, then you'll be that much better off. You will absolutely need to get some reviews on there in order to establish yourself as somewhat of an authority in this city. Think about it, would I rather click on your 0 review business or go to the guy who has 7 of them?
Let's say you own a diner, are you posting some of your dishes on Instagram? If not, someone else is and they're building a brand while you're stuck in the mud. Own a dentistry and don't have Facebook? Well then how do you announce promotions or remind clients to use their benefits? It's time to adapt!
And lastly, where are you when I search for your niche online? If I'm looking for a roofer in Abbotsford, are you on the first page of the listings? If you're on the bottom of the 1st page then you might as well be on the 2nd page and if you're on the 2nd page then it's the same as being on the 8th. The top 3 results get the views so be there or be squared. Don't know how to do it? Contact a local Abbotsford SEO company and see what they can do to help you.